Merchandise Programs

Intuitively purposed merchandise ranges that meet your users’ needs.

REAL consistent brand experiences made easy.

An effective Merchandise Program can deliver a bunch of benefits for your brand. However, big merchandise programs can also be a bit like juggling – there’s a lot to create, manage and control, especially when it comes to consistency and compliance in different markets. But don’t worry, we’ll take care of it all.

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Our carefully and expertly curated Merchandise Programs ensure that no matter where your merchandise appears, your range will look fresh and feel on brand, meeting all the quality standards you expect and can be proud of no matter where you are.

We reduce the hassle
and complexity for you.

Maximising impact and delivering peace of mind.

Our rigorous approach gives you the peace of mind that your branded merchandise is consistently fresh and impactful. All day, every day. Furthermore, we’ll manage all the complexity and boring stuff too, so you don’t have to worry about any anything slipping through the cracks.

From understanding different user needs and segments, creating and developing compelling product ranges and collections, to delivering an intuitive and plug and play eCommerce platform. We take the stress out of building and managing your Merchandise Program.

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Real impact is just a conversation away.

Let’s connect and explore how we can enhance your merchandise program to connect people with your brand locally, regionally and/or worldwide through our global Prominate Network.

Brands we’ve made REAL.

We’re trusted by the world’s biggest brands

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FAQ

  • A merchandise program is a strategic way to manage and distribute branded products or promotional items on a big scale, whether it’s across the country, regionally, or even globally. These programs are designed to boost brand awareness, reward customers and employees, and support marketing campaigns or major industry events with impactful merchandise.

  • Merchandise programs can significantly raise your brand’s visibility, enhance customer loyalty (especially in trade settings), and even create additional revenue in B2C scenarios. By distributing well-chosen, branded merchandise, you keep your brand top-of-mind with your target audience.

  • The best merchandise is something your audience will find useful or desirable. Common choices include apparel, tech gadgets, drinkware, and office supplies, all aligned with your brand’s guidelines. The key is to select items that fit your brand and appeal to your target market, which will likely evolve over time. We can help you manage this process.

  • Managing a merchandise program involves sourcing the right products, handling inventory, and ensuring everything is distributed on time. But don’t worry—we’re here to help with every step, from selecting the merchandise to managing logistics and providing customer support, ensuring the whole process runs smoothly.

  • Success can be measured through metrics like brand recall, customer engagement, and ROI, particularly in B2C settings. Surveys and feedback can also give you insights into how well the merchandise is received and how it impacts your brand’s image.

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We have so much to offer.

Explore the possibilities with Zinc's unique blend of services.